Good UX vs. bad UX: An example

Let’s take the example of going to your local coffee shop to buy a cup of joe. If all goes well, you’re in and out in a few minutes. So you scan your coffee card to make an order, follow the precise steps to find the section about what coffee you are looking to buy, browse the menu of your beverage, check it out using the self-checkout point-of-sale machine, and you’re on your way.

Now let’s imagine an alternative scenario. You arrive at the coffee shop and queue at the front desk to enter because scanning your coffee card is impossible. There’s only one employee on duty, and they’re already helping other customers, so you’ve no choice but to wait. A couple of minutes later, you finally browse the products and beverages, only to find that the products have no descriptions. You ask where the prices are and what is what. You eventually find out by asking the employee, but the cashier has a huge line. Frustrated, you leave and vow never to return to that coffee shop again.

Unlike the second, the first coffee shop was planned and constructed with the user's experience in mind. The user is significantly affected, impacting how they perceive the service. The first coffee shop can anticipate delighted consumers who frequent it frequently. Still, the second might expect a steadily declining number of clients. Therefore, it is the significance and benefit of UX.

Create goods and services that are simple to use and fun to interact with. UX design always considers the end users' demands. The UX design process entails conducting user research to understand the target user, defining the issue that needs to be solved, developing concepts for potential solutions, planning the layout of the good or service, taking into account all possible actions and steps the user might take, conducting tests to make sure the experience is accessible and intuitive, and iterating on the final product continuously.